Folio Show Dives Deep Into Data on Opening Day

first_imgNew York—Data, for many years now, holds a huge stake in how advertisers and publishers operate. But a question that publishers kept asking themselves at the 2018 Folio: Show is can data dictate everything?The answer? Well, it depends.The Folio: Show hosted its second day of presentations, panels, and discussions covering the present and future of the publishing industry on Tuesday. While data has become a clear driver of what companies do from a planning perspective, nothing has replaced the onus and importance of content. And sometimes, depending on the organization, the content still can drive planning. The first panel of the day, “Power Up Your Future: Where Publishers Are Placing Their Bets to Grow,” Bonnie Kintzer, president and CEO of Trusted Media Brands, detailed the experience with Family Handyman, and how the right content can lead to new learnings, which creates new avenues for growth.The publication for do-it-yourselfers initially targeted content based on what their community told them they needed to know. This led to massive successes – such as the ‘How to Fix the Toilet,’ which is one of its most read pieces on the site. From there, Kintzer’s publication realized that this community of readers wanted more in-depth, detailed advice and they were willing to pay for it. The success of the content provided the data for expansion. From there, Family Handyman created individual, highly detailed classes, which can range from $200 to $400 a session. They have expanded further to step into B2B marketing, where their editorial knowledge within the home improvement space can be sold to industry vets.“What is it that the audience wants,” advises Kintzer. “Give it to them in the manner they want it in.”This process can be platform agnostic, added Eric Zinczenko, CEO of Bonnier. “You can continue to reach consumers on a variety of platforms,” including print, he said. But in order to take advantage of the platform–whichever you choose–you first have to have “the data and metrics” to support it.Keynote speaker, Seth Dallaire, vice president of global ad sales at Amazon, spoke more directly about the metrics during his conversation. “Insights, are the core proposition we bring to buyers,” said Dallaire. As Amazon looks to extend its reach in the advertising space, encouraging brands to extend content into their e-commerce page with Amazon’s help, it’s these insights in which Dallaire and his team are using to entice companies.While metrics have become the end-all-be-all, it isn’t the primary guide for all ideas. Every once in a while, an idea that’s too good to pass is pursued, even without the data support. These are the ideas that create truly special moments.In the late morning panel, “A Fundamental Truth: Content Is Still King,” Sam Martin, vice president of strategy and business development at Leafly, a review site for marijuana, said that he launched a $500,000 campaign to build a long-form Internet series called “Growers.” Without a distribution network – since cannabis companies can’t advertise on Facebook or Twitter – they used the legal dispensaries across the U.S. to spread the content. Many of these dispensaries have screens up all day long, and they were willing to include the show on their televisions. “It performed fairly well,” said Martin, who then added with a chuckle, “I should have tested it.”Croi McNamara, senior V.P. of video programming at Condé Nast Entertainment, said that nearly 100% of their content is driven by data. And when she joined the company, her first effort was to get rid of going after “gut projects.” Now, that the company has embraced the data driven approach, she’s more willing to look for those unique opportunities that may not have the insight to support it. Condé’s “highly selective” with the opportunities, said McNamara. “When we do make those, it works,” which is often the type of series that leads to awards.This data-led excursion within the industry had long turned many organizations away from print as digital became the primary focus for many titles. But for print publications, there isn’t this fear of data anymore. And, more importantly, much of the data is pointing their publishers back to print, which was discussed at the “What’s the Future of Print” panel in the afternoon. More publishers are viewing print as a way to cut through the clutter readers are exposed to and reach those that enjoy the magazine as a platform.“Print means something,” said Alison Overholt, editor-in-chief at ESPN The Magazine. “It means something to readers and those that are in the magazine.”Maile Carpenter, editor in chief at Food Network Magazine, explained why the company decided to launch its second title, Pioneer Woman, just last year. The brand, which started from a blog, grew into a television show on the Food Network, and then a magazine, needed a way so viewers could connect with brand off-screen, said Carpenter. The magazine added “another touch point” for interaction, beyond the show and digital content, which they can enjoy in their spare time.The issue when it comes to magazines, and all publications, is who will end up paying for the content, even as all these insights drive the next move. After over 400 conversations with advertising executives and others for his book “Frenemies,” famed author and media critic for The New Yorker and keynote speaker Ken Auletta believes that the biggest hiccup to publishing and advertising success may lie in the consumer. They’re not used to purchasing content and they don’t want to be advertised to.last_img read more



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Star Trek Picard trailer cast plot release date and more

first_img How to watch Star Trek: Picard will debut in early 2020. It’ll stream in the US on CBS All Access and on the Space Channel in Canada. Internationally, Amazon Prime Video will host each episode within 24 hours of the US premiere in over 200 countries and territories. That’s a change from how Discovery is distributed internationally through Netflix. Tags Star Trek: Picard unveils first look at costumes, props at San Diego Comic-Con Picard trailer — possible reasons Captain Picard left Starfleet Picard memes: Patrick Stewart’s best viral Star Trek moments The Next Generation finale has me pumped for new Picard series Picard is the hero we need, says Star Trek writer Michael Chabon Back on the floor w this guy ⁦@SirPatStew⁩ ⁦@startrekcbs⁩ pic.twitter.com/zPvHltPUts— Jonathan Frakes (@jonathansfrakes) May 21, 2019 “No Emma, I’m NOT going to give you any plot details…” #startrek #fosteringsaveslives #adoptdontshop #pitbullsarelove #pitbullsarefamily #adoptmissemma pic.twitter.com/Zwbh04Zlkp— Patrick Stewart (@SirPatStew) April 11, 2019 CBS first revealed the official Star Trek: Picard name on May 15 and posted a look at the show’s shiny new logo. The Starfleet logo takes the place of the “A” in Picard. (Disclosure: CBS is the parent company of CNET.) A pup for Picard Stewart and CBS revealed the key art for the show on July 10, just ahead of the star’s appearance at Comic-Con. The trailer is starting to fill in the blanks. Picard will hook up with a new non-Starfleet crew in a quest to protect a mysterious woman (Isa Briones) who comes to him for help. The Borg, one of the most imposing Star Trek villains ever created, will play a role in the plot.Though they don’t appear in the trailer, Jonathan Frakes (William Riker) and Marina Sirtis (Deanna Troi) have both confirmed they will appear in Picard as their Next Generation characters. We also know Jonathan Del Arco will reprise his role as Hugh the Borg.A teaser trailer beamed in on May 23 shows that Jean-Luc Picard, who was promoted to admiral, led a rescue armada on a mysterious mission 15 years prior to the show’s events. He then left Starfleet, leaving us to wonder what prompted his exit and why he’s reappearing now. We should learn more in a series of comic books and a prequel novel that will arrive before the show airs. The journey has begun. Kirsten Beyer, Michael Chabon, Akiva Goldsman, Diandra Pendleton-Thompson, James Duff, and yours truly. #StarTrek pic.twitter.com/GxhwkTIgWQ— Patrick Stewart (@SirPatStew) September 24, 2018 Share your voice Stewart shared a photo of Emma along with his hidden Picard rehearsal script in April. The dog in the poster sports a Starfleet emblem tag on its collar and his name is now confirmed as “Number One.”  Revisiting Jean-Luc Picard Stewart has a long history with the Star Trek franchise. He first warped into the iconic role of Capt. Jean-Luc Picard of the USS Enterprise with the debut of Star Trek: The Next Generation in 1987. That means Stewart will be back in Picard’s shoes more than 30 years after originating the role. He last appeared on screen as Picard in the 2002 movie Star Trek: Nemesis. The best San Diego Comic-Con celebrity disguises TV and Movies He’s coming back. CBS video screenshot by CNET Patrick Stewart is going where no Starfleet captain has gone before: into his very own series, decades after wrapping up his original Star Trek run. He’ll have a furry companion and old crew mates along for the ride.Star Trek: Picard, a CBS All Access streaming show, will debut in early 2020. The show follows on the heels of Star Trek: Discovery, but the two series take place at very different points in the Trek universe.  A new trailer for Picard came out of San Diego Comic-Con last month, and it was a surprise-packed doozy. The trailer revealed that Star Trek icons Brent Spiner (Data) and Jeri Ryan (Seven of Nine) will appear in the new series.  Hanelle Culpepper will make history as the first woman to launch a new Star Trek television show. Culpepper signed on to direct the first two episodes. She has an extensive TV resume, which includes Star Trek: Discovery, The Flash and Gotham. Frakes, who will appear as Riker in the show, has a long career as a director that includes multiple Star Trek franchise entries on both the big and small screens. He revealed he would be directing some episodes of the new series. Frakes posted a photo of himself with Stewart to Twitter on May 21 and tagged Star Trek on CBS. More Picard The official #StarTrekPicard key art is here. Will you be joining @SirPatStew at @Comic_Con next week? #SDCC #StarTrekSDCC pic.twitter.com/sf7ZnDmXlL— Star Trek on CBS All Access (@startrekcbs) July 10, 2019 The Picard plot CBS and Stewart had kept pretty quiet on the details of the show’s plot until the teaser and full trailer arrived. We already knew it takes place around two decades after the events of Star Trek: Nemesis.  The teaser lays out a big plot point when a voiceover says Admiral Picard commanded a rescue armada that “led us out of the darkness” 15 years before the series picks up. It asks the questions: What did it cost him and why did he leave Starfleet? That’s a huge cliffhanger to contemplate ahead of the show’s debut. Star Trek: PicardEnlarge ImageThe Star Trek: Picard poster shows a Starfleet logo formed from grapevines. James Dimmock/CBS Both the teaser and trailer start in a vineyard, which is a callback to the final TNG television episode in 1994, All Good Things that showed one possible future Picard working in a vineyard in France. That Picard had become an ambassador. We know the Picard in the new show was promoted to admiral at some point. A poster for the series shows a vineyard with the Starfleet logo formed out of grapevines along with the catchphrase “The end is only the beginning.” Picard’s history ties strongly in with the Romulans. “Picard’s life was radically altered by the dissolution of the Romulan Empire,” Kurtzman told The Hollywood Reporter.  The 2009 Star Trek reboot movie covered the demise of the planet Romulus at the hands of an exploding star in 2387. Could this event have been the focus of Picard’s rescue armada?  Picard has a complicated history with the Romulans. In Nemesis, he tangled with a Romulan clone of himself.  The trailer features a Borg ship that may be acting as a prison vessel staffed by Romulans. A sign says it has gone 5,843 days without an assimilation.Don’t expect a mere reboot of The Next Generation. “Patrick was very clear to us in the beginning. He didn’t want to repeat what he had already done. And by the way, it’s been 20-plus years, so he couldn’t possibly be that same person anymore,” Kurtzman told reporters in January. The dog is particularly notable. It appears to be a pit bull or bully mix. Zoom in on its ears. They may have been cropped, but they also look a lot like pointy Vulcan ears. Stewart is known for his work fostering rescue dogs. His most recent foster, Emma, is a pit mix with cropped ears. 3:00 Comments Meet the cast We all know the star of the show, and more casting details are emerging. We’re still waiting for several character names to be confirmed.Patrick Stewart as Jean-Luc PicardSantiago Cabrera as Cristobal “Chris” RiosMichelle Hurd as Raffi MusikerAlison Pill as Dr. Agnes JuratiHarry Treadaway as NarekIsa Briones as DahjEvan Evagora as ElnorBrent Spiner as Data (or a related android) Jeri Ryan as Seven of NineJonathan Del Arco as Hugh the BorgJonathan Frakes as William RikerMarina Sirtis as Deanna Troi He’s been plenty busy in the meantime, continuing his role as Professor X in the X-Men movies, up through a farewell performance in 2017’s Logan. He has a lot of voice acting credits to his name, including Poop in The Emoji Movie. Fans will be able to catch him in theaters as Bosley in a 2019 version of Charlie’s Angels. Stewart announced the new Picard series in August 2018 at the Official Star Trek Convention in Las Vegas. He called his return “an unexpected but delightful surprise” and said he hopes “to research and experience what comforting and reforming light [Picard] might shine on these often very dark times.” Who’s making Picard?  Stewart is doubling as an executive producer along with Alex Kurtzman, the creator of Star Trek: Discovery. Pulitzer Prize-winning novelist Michael Chabon is on board as an executive producer and writer. Chabon described Picard as “the hero we need right now.” Stewart shared a behind-the-scenes photo in September 2018 from a Picard meeting where he’s sitting with Chabon and other members of the show’s production staff. Stewart has been involved with the writing for the show from early on. 22 Originally published May 17 and updated regularly as more information on Star Trek: Picard comes in. 15 famous Star Trek guests who brought their own star power (pictures) 15 Photos 35 Photos Now playing: Watch this: Prequels incomingWe have a lot of questions about what Picard has been up to all those years, and some of them are likely to get answered in a series of prequel books. CBS, Simon & Schuster and comics publisher IDW will release Star Trek: Picard — Countdown, a three-issue comic-book miniseries in November. This will focus on a life-changing mission for Picard.A full novel called The Last Best Hope will arrived in February 2020 and set up the story ahead of the series. We’ll get to know some of the new characters before meeting them on screen. Una McCormack, author of several Star Trek novels, is writing the book. Picard’s place in Trek Stewart’s Picard took on the weight of Star Trek’s future when he stepped up to captain the Enterprise-D. Until then, the Trek universe had revolved around the original crew led by Capt. James T. Kirk, played by William Shatner. Kirk and the gang had re-emerged from the shadow of the original series’ cancellation in the ’60s and were born again through a string of successful movies starting in 1979.  Stewart’s character couldn’t have been more different from the leap-into-action, kiss-the-aliens Kirk. Picard created a new mold for Starfleet captains. His Picard was cerebral, wise and measured, but also passionate. If you need a reminder, watch his defense of android crew member Data as a sentient being in the season 2 episode Measure of a Man. CBS Star Treklast_img read more



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UK housing Why you should bank on builders Barratt Berkeley and Bellway

first_imgThe Brexit debate over Britains upcoming Stay or Go EU referendum has had some obvious effects in financial markets, not least on sterling, which has weakened markedly against both the US dollar and the euro in recent weeks.A more surprising casualty of the economic uncertainty thrown up by Brexit is the UK housebuilding sector. Why should this be the case, given that this is an exclusively domestically-oriented industry?Housebuilders have been left behind over the last monthWhile the bellwether FTSE 100 stock market index has recovered nearly all of the ground lost between the start of the year and early February, housebuilders like Barratt Development, Berkeley Group and Bellway have struggled. Over the year to date, the FTSE 100 has lost just 1%, while these housebuilders have lost on average 12% (Chart 1).But the long-term is a completely different storyThat is all very short-term. But if we pan out and look at a much longer time frame such as since the year 2000, we get a completely different story.While housebuilders have enjoyed massive highs and suffered crushing lows over time, the last 16 years have seen house builders gain 340% while the FTSE 100 has gone precisely nowhere (Chart 2).Investors worry about a construction slowdownA key negative driving housebuilding shares lower is the worry that the UK construction sector is slowing down.It is true that the recent Market/CIPS survey of activity in the sector revealed slowing growth but activity is still growing, albeit at a slower pace than previously. (Chart 3).On the other hand, house price trends have remained remarkably robust, judging by the most recent readings from the Royal Institute of Chartered Surveyors (RICS) monthly housing survey.Over the long term, housebuilders have suffered when this RICS survey has pointed lower, but right now the RICS survey is hovering around historic high levels (Chart 4). Which should be very supportive for housebuilders, as they can then achieve better profits on new houses that they build.Housebuilders are cheap and pay high dividendsA key attraction of housebuilders right now is that they are much cheaper than the overall stock market. While the FTSE 100 is valued at a price/earnings ratio of 13.8 times (lower is cheaper, higher is more expensive), all three of Barratt, Bellway and Berkeley Group are valued at well under 10 times according to financial data website stockopedia.com (Chart 5), so much much cheaper than the average UK stock.Secondly, all three Bs in the housebuilding sector offer excellent income potential with high dividend yields with Barratt and Berkeley in particular forecast to pay out income yields from dividends of over 6% in the coming year.Bottom line: the stock market looks to have overreacted to short-term slowdown concerns in housebuilders Barratt, Berkeley and Bellway, giving an excellent potential entry point for the long-term, value-oriented investor. It could be a much better investment than, lets say, a buy-to-let property.last_img read more



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Dhaka city to see over 4000 new buses

first_imgDhaka North City Corporation (DNCC) mayor Annisul Huq on Monday said the government has adopted a plan to introduce 4,500 new buses in the capital to ease the existing transport sufferings of the city dwellers.“Government is going to replace aged and unfit fleet of buses from the city road with these new ones. It is also mulling the idea of deploying air-conditioned buses for women. Sufferings of women, school going children and office goers will be reduced significantly once these new buses come to the streets,” the DNCC mayor said.Annisul came up with observations while addressing a special general meeting of Dhaka Sarak Paribahan Malik Samity at DNCC Market in capital’s Mohakhali area.Presided over by Khandaker Enayetullah, general secretary of Bangladesh Sarak Paribahan Malik Samity, the meeting was attended by leaders of different transport owners association.“It is high time to introduce new policy to bring a change to existing transport system, but it is very hard thing to do. We are going to introduce it slowly. After implementing this policy, buses with different colors will run on the separate lane. White color buses will run on one lane, red color ones will run on another, green on the other,” Annisul said.The DNCC mayor said after introducing this system, there will be no chaos in getting down or in on the buses.“The buses will take in passengers orderly and will take them to their desired destinations. Apart from introducing this system, five new bus terminals will be built in the capital,” he added.The mayor said to make Dhaka a livable city, first the government has to bring back discipline in transport system.“Under new management, there will be not these many transport companies like now. Number of transport companies in Dhaka will be brought down to five to six,” he said, adding, “the city dwellers are not at all happy with the existing transport system.”last_img read more



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