Folio Show Dives Deep Into Data on Opening Day

first_imgNew York—Data, for many years now, holds a huge stake in how advertisers and publishers operate. But a question that publishers kept asking themselves at the 2018 Folio: Show is can data dictate everything?The answer? Well, it depends.The Folio: Show hosted its second day of presentations, panels, and discussions covering the present and future of the publishing industry on Tuesday. While data has become a clear driver of what companies do from a planning perspective, nothing has replaced the onus and importance of content. And sometimes, depending on the organization, the content still can drive planning. The first panel of the day, “Power Up Your Future: Where Publishers Are Placing Their Bets to Grow,” Bonnie Kintzer, president and CEO of Trusted Media Brands, detailed the experience with Family Handyman, and how the right content can lead to new learnings, which creates new avenues for growth.The publication for do-it-yourselfers initially targeted content based on what their community told them they needed to know. This led to massive successes – such as the ‘How to Fix the Toilet,’ which is one of its most read pieces on the site. From there, Kintzer’s publication realized that this community of readers wanted more in-depth, detailed advice and they were willing to pay for it. The success of the content provided the data for expansion. From there, Family Handyman created individual, highly detailed classes, which can range from $200 to $400 a session. They have expanded further to step into B2B marketing, where their editorial knowledge within the home improvement space can be sold to industry vets.“What is it that the audience wants,” advises Kintzer. “Give it to them in the manner they want it in.”This process can be platform agnostic, added Eric Zinczenko, CEO of Bonnier. “You can continue to reach consumers on a variety of platforms,” including print, he said. But in order to take advantage of the platform–whichever you choose–you first have to have “the data and metrics” to support it.Keynote speaker, Seth Dallaire, vice president of global ad sales at Amazon, spoke more directly about the metrics during his conversation. “Insights, are the core proposition we bring to buyers,” said Dallaire. As Amazon looks to extend its reach in the advertising space, encouraging brands to extend content into their e-commerce page with Amazon’s help, it’s these insights in which Dallaire and his team are using to entice companies.While metrics have become the end-all-be-all, it isn’t the primary guide for all ideas. Every once in a while, an idea that’s too good to pass is pursued, even without the data support. These are the ideas that create truly special moments.In the late morning panel, “A Fundamental Truth: Content Is Still King,” Sam Martin, vice president of strategy and business development at Leafly, a review site for marijuana, said that he launched a $500,000 campaign to build a long-form Internet series called “Growers.” Without a distribution network – since cannabis companies can’t advertise on Facebook or Twitter – they used the legal dispensaries across the U.S. to spread the content. Many of these dispensaries have screens up all day long, and they were willing to include the show on their televisions. “It performed fairly well,” said Martin, who then added with a chuckle, “I should have tested it.”Croi McNamara, senior V.P. of video programming at Condé Nast Entertainment, said that nearly 100% of their content is driven by data. And when she joined the company, her first effort was to get rid of going after “gut projects.” Now, that the company has embraced the data driven approach, she’s more willing to look for those unique opportunities that may not have the insight to support it. Condé’s “highly selective” with the opportunities, said McNamara. “When we do make those, it works,” which is often the type of series that leads to awards.This data-led excursion within the industry had long turned many organizations away from print as digital became the primary focus for many titles. But for print publications, there isn’t this fear of data anymore. And, more importantly, much of the data is pointing their publishers back to print, which was discussed at the “What’s the Future of Print” panel in the afternoon. More publishers are viewing print as a way to cut through the clutter readers are exposed to and reach those that enjoy the magazine as a platform.“Print means something,” said Alison Overholt, editor-in-chief at ESPN The Magazine. “It means something to readers and those that are in the magazine.”Maile Carpenter, editor in chief at Food Network Magazine, explained why the company decided to launch its second title, Pioneer Woman, just last year. The brand, which started from a blog, grew into a television show on the Food Network, and then a magazine, needed a way so viewers could connect with brand off-screen, said Carpenter. The magazine added “another touch point” for interaction, beyond the show and digital content, which they can enjoy in their spare time.The issue when it comes to magazines, and all publications, is who will end up paying for the content, even as all these insights drive the next move. After over 400 conversations with advertising executives and others for his book “Frenemies,” famed author and media critic for The New Yorker and keynote speaker Ken Auletta believes that the biggest hiccup to publishing and advertising success may lie in the consumer. They’re not used to purchasing content and they don’t want to be advertised to.last_img read more



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Consumer Reports blasts Teslas automatic lane changing as less competent than humans

first_img 12 Tesla Tags Share your voice More about 2018 Tesla Model 3 Performance 50 Photos More From Roadshow Tesla Model 3 barrels through the snow in Track Mode Enlarge ImageIt’s a weird situation to be in, expecting a driver to be as vigilant as they would when in full command of the vehicle, despite the system’s whole intent being to reduce the tedium of driving by taking on some of the work. Tesla Tesla’s Navigate on Autopilot system adds even more functionality to the automaker’s lane-holding system, including automatic lane changes and navigating on- and off-ramps. While it worked fine for us on a very brief drive shortly after release, Consumer Reports put it under the microscope and, well, the outlet didn’t exactly like what it found.Consumer Reports did not have kind things to say about Navigate on Autopilot and its optional automatic lane-changing after a thorough test of its capabilities. “The system’s role should be to help the driver, but the way this technology is deployed, it’s the other way around,” said Jake Fisher, senior director of auto testing at CR, as part of its report. “It’s incredibly nearsighted. It doesn’t appear to react to brake lights or turn signals, it can’t anticipate what other drivers will do, and as a result, you constantly have to be one step ahead of it.”Earlier in May, Consumer Reports’ own Model 3 (that it purchased for testing purposes) received the software update that enabled Navigate on Autopilot. After taking several highway trips in its home state of Connecticut, CR found issue with the automatic lane-changing system in particular, saying the car was taking a few too many risks and changing lanes too closely to other cars. It also made passes on the right, which is illegal in certain states. In addition, Fisher and his team found that the system was “reluctant to merge in heavy traffic,” and when it did, it would occasionally apply the brakes immediately after merging to put some space between it and the car ahead, which can be surprising to drivers behind the Tesla. “[Automatic lane changing] isn’t a convenience at all,” Fisher said. “Monitoring the system is much harder than just changing lanes yourself.” It’s worth noting that the system is optional, so people who don’t like it can turn it off and make lane changes like normal.Tesla did not immediately return a request for comment, but it did provide some statements to Consumer Reports. The statements mostly revolved around how its data shows that people are enjoying the system and then, when used “properly,” Navigate on Autopilot can “offer comparable levels of safety” both with and without automatic lane changes enabled. The automaker also stressed that all final decisions are still in the drivers’ hands, leaving them as the final bastions of responsibility when the system is active.Originally published May 22. Update, May 24: Clarifies the optional nature of Navigate on Autopilot’s automatic lane-changing. Tesla Model 3: The one you’ve been waiting for 2019 Tesla Model S Long Range review: Familiar, yet oh so much better Auto Tech Electric Cars Comments Tesla Tesla Model 3 Review: Performance trim Review • Tesla Model 3 Review: Performance trim Preview • 2018 Tesla Model 3 Performance: The future, quickerlast_img read more



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Unravelling the facets of theatre

first_imgTheatre, through its various faces, has grown over the years and has come into the limelight, providing a platform to budding theatre artists as well as theatre pundits. In order to celebrate theatre and to make it more accessible, ‘Bharat Rang Mahotsav’ is being held in the national Capital from February 1 to February 21. The inaugural ceremony of the 18th ‘Bharat Rang Mahotsav’, which was held in Kamani Auditorium in the national Capital on Monday, witnessed the presence of N K Sinha, Secretary, Ministry of Culture, government of India; Bollywood actors and renowned theatre personalities. Nana Patekar graced the occasion as the guest of honour whereas Anupam Kher was the special guest. The evening was presided over by Shri  Ratan Thiyam, chairperson, NSD Society and Waman Kendre, Director, National School of Drama (NSD). Also Read – ‘Playing Jojo was emotionally exhausting’The inauguration was followed by the performance of ‘Macbeth’ in Manipuri by Chorus Repertory Theatre, Imphal, Manipur, which has been directed by Ratan Thiyam.Ratan Thiyam, chairperson, NSD Society said: “This is indeed a moment of pride and great pleasure to see ‘Bharat Rang Mahotsav’ entering its 18th edition. The festival is a celebration of diverse and colourful culture of India in the age of globalisation.”Some of the finest names in the theatre world from India and abroad are set to be a part of the festival. Commenting on the same, Waman Kendre, Director, National School of Drama said, “There is a need to not only experience theatre, but understand the thought behind theatre, and we are attempting to do that through the 18th ‘Bharat Rang Mahotsav.’ The festival is expanding and the theme for the festival this year is ‘Rediscovering the magic of theatre’. We want to celebrate theatre and we want to celebrate the thought behind theatre.”   Also Read – Leslie doing new comedy special with NetflixN K Sinha, Secretary, Ministry of Culture, government of India said, “National School of Drama is doing a commendable job through Bharat Rang Mahotsav of taking the tradition of Indian theatre to the global map and to preserve and recreate the cultural heritage of the country.”Eminent stage and film personality Nana Patekar, who was the guest of honour at the inaugural ceremony commented on the effort made by NSD to promote theatre by saying: “I would like to congratulate National School of Drama for the wonderful job that the institute is doing to promote theatre. It is really great to see the response and kind of audiences, and I look forward to come back. My best wishes to National School of Drama for a successful ‘Bharat Rang Mahotsav.’”Anupam Kher, who was present as a special guest said, “National School of Drama has taught me not only the nuances of theatre, but I learnt a lot about life itself. Whenever I come back here, it is the best experience for me.” The performances will be held at Abhimanch and Open Air Theatre at the NSD Campus along with LTG Auditorium, Kamani Auditorium and Shri Ram Centre.last_img read more



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